.Column Viewpoints: 15.Ever before questioned how a power engineer winds up operating an influencer marketing system? Jonathan Eg, CEO of Partipost, splashes the herbal tea on The Adrian Program.Secret takeaways:.Why exchanging protocols resulted in solitude (and an occupation pivot).The magic formula: genuineness + congruity = influencer effectiveness.B2B influencer advertising and marketing in Asia: It's happening, yet gradually.AI influencers: Cool, however possibly won't replace your BFF's Instagram.The settlement problem beleaguering influencer marketing (and also just how Partipost is actually addressing it).Exciting reality: Jonathan's father looks forward to Mondays. Yes, you review that right.Bottom line: The influencer advertising yard is actually progressing faster than you can state "wipe up." From micro-influencers to artificial intelligence avatars, the game is actually altering-- but genuineness still reigns supreme.Thus, just before you write off that good friend with 200 followers as "not important," keep in mind: worldwide of nano-influencers, your bestie may merely be actually the next huge thing.Listen for even more influencer insights as well as possibly get a pointer or more for your personal Instagram activity!